Internet marketing often incorporates several different strategies, and pay-per-click (PPC) advertising is one of the most popular. But how does PPC work? What are the best practices for PPC ads? And how can you use the power of PPC platforms such as Google Ads to boost your website’s success? Keep reading to learn more about the best practices in Pay Per Click advertising to help your business succeed online.
Always Test a New Ad Campaign:
Your PPC strategy is only as strong as your last campaign, so be sure to always test a new ad. This helps you assess which ideas work and which ones don’t, so you can scale up your successful ads and cut off any duds. The best part about scaling up a successful ad is that it saves you time, so you can easily manage even more campaigns! So never hesitate to experiment, and you will get good returns.
Use Ad Extensions:
Did you know that Google Ads Albuquerque allows users to add a phone number, website URL and even location on their ads? These are called ad extensions, and they can help boost your click-through rate (CTR). For example, say that you own a hair salon in New York City. You’d want your ad extensions to display important information such as hours and address information, rather than using just a web link with your company name or logo.
Create Long Tail Keywords:
Another great way to strengthen your marketing campaigns is utilizing long-tail keywords. Long-tail keywords are phrases with two or more words. These targeted search terms are definitely helpful to create relevant ads and landing pages, especially with the increased use of voice search. Consider using long-tail keywords in both your SEO and Pay Per Click Advertising strategies to increase conversions. This is great to target customers looking for exactly what you offer.
Consider Retargeting Campaigns:
Getting your ad in front of your potential customer is a great start. But you don’t have to let them go. Retargeting ads are designed to follow people around online. It gets your business back in front of people who have already expressed interest in your product or service, but haven’t made a purchase. These ads are frequently placed on other websites including Facebook and Instagram.
Run Google Shopping Campaigns:
Shopping campaigns are based on search queries people type into Google, and they’re designed to show ads for specific products in a person’s search results. So, when a user is looking for a product and your business is selling them already, they will discover your product via the shopping campaign. They will view the product image, name, and pricing details, which helps them decide if it’s worth buying.
PPC campaigns can be a boon for businesses, especially when you are trying to maximize your digital presence. Talk to a recognized PPC agency in Albuquerque for assistance.