Google’s Local Service Ads – A Game Changer for Small Businesses

On October 2017, Google rebranded its home services ads to Google local service ads to change the way home service companies are advertising online. As this October marks the completion of a year, a recent study has found that Google’s local service ads contribute to 13.8% of all SERP clicks. Moreover, the study has also found that the presence of local service ads had a positive impact on the number of clicks on other SERP types.

The presence of local service ads has affected 25% of clicks on Google’s paid results. But, that too in a positive way! Yes, the clicks on Google’s paid result in the absence of local service ads is only 14%

Google Local Service Ads

We all know that for any home service searches, people turn towards Google to find the best service provider in their area. Google local service ads place your business in the top results of the search engine ranking by and help you to reach out to customers who are searching for one of your services online. Your expert in Albuquerque SEO can provide you with more details about local service ads.

Google local service ads are now available in cities including,

  • Phoenix, Arizona
  • Los Angeles, California
  • Riverside, California
  • Sacramento, California
  • San Diego, California,
  • San Francisco, California
  • San Jose, California
  • Miami, Florida
  • Atlanta, Georgia
  • Charlotte, NC
  • Houston, Texas
  • Orlando, Florida
  • Pittsburgh, PA
  • San Antonio, Texas
  • Tampa, Florida
  • Baltimore, MD
  • Denver, CO
  • Las Vegas, NV
  • Minneapolis, MN
  • Portland, OR
  • Stockton, California
  • Cincinnati, OH
  • Detroit, MI
  • Louis, MO
  • Chicago, Illinois
  • Boston, Massachusetts
  • Detroit, Michigan
  • New York, New York
  • Philadelphia, Pennsylvania
  • Dallas, Texas
  • Seattle, Washington
  • Washington, D.C.

Google Guarantee

One of the significant benefits of local service ads is Google will offer a $2000 lifetime cap of coverage for its users if the customers are not satisfied with their work quality. This fund can be used to cover up the amount pair for jobs booked through local service ads.

Google requires you to complete a simple verification process to become Google guaranteed. A background check on your business, services, and the field workers are included in this verification process. So, you must submit a proof of liability insurance and other licenses your business holds. Your SEO Albuquerque can also help you in this regard.

Different Factors in Ad Ranking

Google considers the following factors of your business to rank your local service ads.

  • The business proximity to the customer’s locations
  • The number of reviews and review rating
  • How quick you respond to your customer queries and request
  • Business hours
  • Customer complaints

Google allows you to pay only per lead for their local service ads. Based on the business location and the service you provide, the charges may vary. Moreover, you don’t have to pay upfront since you will receive a monthly itemized invoice.

If you are running a small business offering a home service, then local service ads would be a great profit-generator. So, what are you waiting for? Get started with local service ads now!  Contact your Albuquerque SEO company for more information.