It’s no wonder SEO will continue to evolve from time to time. You can never predict that particular strategy will work for all. While every webmaster focus on building links and creating quality content, search engines roll out a new algorithm update focused elsewhere, affecting the ranks. Best practices for SEO continue to change every year after year, and webmasters need to be resilient and keep with the ever-changing SEO Sydney trends.
Any business that doesn’t want to end up with the impacts of major search engine algorithm changes must understand the potential impacts and keep up to date on the latest trends of SEO Sydney. Knowing what is coming can help you create a plan, adjust your strategies, prevent penalties, and massive drops in your site’s ranking.
We’ve shared the upcoming SEO trends for 2022 that you shouldn’t overlook in this blog.
Goodbye Text Searching, Say Hi to Conversational Queries
Voice Search will forever change SEO. Probably you’re wondering if voice search is really a game-changer. If so, how does SEO need to be adapted and changed? According to Google, “about 55% of teens and 41% of adults use voice search every day, and about 31% of smartphone user’s worldwide use voice search at least once a week.” This number is expected to rise as voice search trends are increasing day by day.
Since voice search is increasing, Google’s AI has been reading nearly 3,000 romance novels to improve their conversational abilities and understand the voice search queries. Google is adopting search into their voice search programming to enhance user experience. So, how this will change SEO?
It will affect search results, content, impressions, and rankings. People don’t search the same way when typing as they do with their voice search. For example, while someone typing they simply write, “Weather in Sydney”, a voice search will be more specific like “What is the weather in Sydney today.” This means that you need to say goodbye to short tail terms and exact-match keywords and welcome conversational, long-tail keywords. The keyword search will change completely.
To adapt to voice search, you should come up with a new content strategy. A voice search queries often begin with “Who, What, When, Why, and How questions. So, try to add these questions to your content. However, keep answers short for the questions.
Core Web Vitals
Probably you’d have heard about Core Web Vitals, Largest Contentful Paint, First Input Delay, and Cumulative Layout shift. Google always tries to optimise searchers’ experiences, and Core Web Vital is one of them. These updates are a big deal for businesses as they can throw the websites in the loop and significantly impact the search engine results page. Core web vitals are measured by a site’s performance according to a searcher’s experience when browsing a page. This is live, and Google has started measuring the site’s core web vitals. Unfortunately, only 4% of all websites are prepared for this update.
Optimise your website for enhancing user experience, including quick response times, quick loading, and easy mobile navigation to get into the top ten list of SERPs.
Ever since Google made it as a ranking factor in 2015, mobile-friendliness has been the cornerstone of SEO. However, mobile-friendliness is more critical than ever as Google rolled out mobile-first indexing in 2019. Search engines consider the mobile version of a website as a major ranking factor when indexing the website. It’s estimated that nearly 75% of internet users will access the internet only through mobile devices by 2025. If your website doesn’t have a mobile version, create one before losing your rankings.
Google’s Smith Algorithm
Google has been continuously investing in machine learning and language processing capabilities for some time to improve the overall experience of a user, and SMITH is Google’s new Algorithm that outperforms Google BERT in understanding long-form queries and content. SMITH is good at the understanding context of passages within long form contents. Since Google is going to great lengths to better process natural language patterns, creating useful, relevant, and engaging for uses will be more important in the coming years.
Contents Should Comply with Google’s EAT Principle
Google emphasises that quality content is crucial for ranking success. What is Google’s EAT principle? Expertise, Authoritativeness, and Trustworthiness are the key elements that Google uses to determine whether or not a website provides quality content. This will significantly affect a website’s rankings. This’s something business needs to be aware of when developing content for their website.
To create quality content, it’s important to understand buyer’s personas as it will help you understand the type of information your target customers are looking for and values. It’s also important to keep EAT in mind when creating content for your users. Make sure to include more statistics and facts, linking to reputable sources. Having authoritative links on your website is a great way to comply with Google’s ETA principle.
SEO is an evolving industry, and its’ important to keep up with the trends to outperform your competitors in the industry and achieve your digital marketing goals. It’s a good idea to consider our SEO services Sydney. We’re the most trusted SEO Company in Australia, helping thousands of businesses to help boost their sales. We offer customised SEO packages Sydney that’s exclusively curated to client’s requirement and digital marketing goals. For further queries on our SEO packages, please get in touch with us.